Category Archives: Marketing

It’s all about generating word of mouth-some mouths are just bigger than others. I have worked in production and sales for Radio, Broadcast Television and Cable TV. All advertising has a purpose and place. You need to have the juice to understand how it all works and relates. Social Media is all about content. Tie your marketing to good content and your message will find its target.

Promote your Book’s Brand with a Video Book Trailer

I am now producing book trailers to help authors better identify their books.  The premise is simple, we present highlights of the written word in a short inspirational video.  This valuable tool lets consumers get an idea of the book without having to read anything.

BookTrailerTheater

Lets face it, time is our single largest commodity.  Once it is spent you cannot get it back.  The emergence of “E-Publishing” has been a renaissance for writers and has leveled the playing field between publishers and authors.  As an author/writer you can promote and market your book through social media using a book trailer.

Our time is flooded with impressions and advertisements.  Many of us spend time online and are inundated with posts on Facebook, Twitter, Blogs and the like.  A book trailer  can make you stand out from the clutter.

Once you get someone’s attention with your book trailer you must be sure to direct them to your personal website or blog.  This is your turf and it must contain all the information about you, your writing and your publications.

Pay attention to how you post and where you post.  Create your own video site on YouTube, Vimeo or on Facebook.  Embed the book trailer on your blog or website and then post to social media from your website.  That way the source code and digital bread crumbs will lead prospective customers back to your website.

Telecom Marketing

I have worked on all angles of the industry from soup to nuts.  This includes Sales and Marketing.  Good Product Knowledge leads to successful Marketing and increased Sales.

web_estateThis Ad ran on the back cover of the Wheeling Chamber of Commerce Directory.  I loved buying that Ad Space.  Anytime you can appear on the cover of an industrial publication you gain instant credibility.  Here are some of the TV Commercials that I have appeared in:

Surfer Magazine Article

 

My friend photographer Ward Callum and I worked hard to get lots of pictures to submit for this article.   It was published in the December Issue of 1985.  At the time  I was studying Mass Media @ Chapel Hill and this was a good score to account for my missing classes for surfing.

Surfer Magazine  collected photographs from a variety of other sources as well. It was written by Mickey Bednarek of Wave Riding Vehicles.  During this time period the Outer Banks surf scene was very underground and not on the national radar at all.  Mickey does a great job of explaining the pros and cons that the exposure would bring. I was fortunate to have them select a photograph of me as well.

Click here to see all of the photos on my Facebook page.

 

A Murray Christmas to All!

The Augusta Levy Learning Center asked for my help to make a video christmas card for their staff and students. Enjoy!

The staff and students of the Augusta Levy Learning Center would like to wish everyone a Happy and Joyous Holiday Season.

Recently the students were visited by Frosty the Snowman during one of their craft projects. A big thanks to Bob Gaudio for the audio!

Outer Banks Video Library

Here is a behind the scenes look at a project I did for MTV:

My roots run deep with the Outer Banks of North Carolina.  Over the years I have produced a wide variety of TV Programs and Segments all about the Outer Banks.  If you like the Outer Banks you will like these videos:

This segment aired in an episode of Surfer Video Magazine on ESPN. I shot most of the footage and all of the interviews. Frontline Video and Film produced the series from 1987 to 1991.


This segment was produced for Hatteras Surf Feast and was a compilation of news and surf reports that aired on Beach TV during the late 80s. It has always been my goal to include news style information in all of my surfing segments. This makes for an educational and enjoyable piece.

Hurricane Earl paid a visit to Avalon Pier on Friday September 3rd, 2010. Some of his closest friends came out to see him.

There were over 100 spectators cheering on the brave crew of surfers riding this epic hurricane swell.

Classic Beach TV Footage featuring many of our favorite locals. Its cool to go back inside the Carolinian and the Atlantis.

Look for OBX Old School DVDs coming soon at a store near you.
Order online @ http://www.surfdogmedia.com

This Segment appeared on Havoc TV Sports Video On Demand Service available in 25 Million Households!

North Carolina’s Outer Banks got great surf the week before Memorial Day. The local crew and some visiting pro’s “manhandle” a large 3 day swell. The surf was heavy and the wind stayed offshore for great conditions.

Check out the roots of Outer Banks Surfing with this look back to the surf scene its early days. Portions of this segment aired on ESPN’s “Hot Summer Nights” Programming in the 80’s.

This is a compilation of sessions and random encounters with some of my surfing friends. The footage spans from about 2001 to 2006.

North Carolina’s Outer Banks has legendary wind. These Kiteboarders are riding the same air that helped the Wright Brothers invent modern aviation. This area called Buxton Hole or Canadian Hole has an Eastern and Southern Shoreline.

The Flat Duo Jets played at Frat Parties when I attended the University of North Carolina at Chapel Hill in the 80s. They visited the famous Mex-Econo Bar of Kill Devil Hills, NC in 1988.

The footage comes from BEACH TV(1987-1991) and Hatteras Surf Feast(1991).

Mex-Econo served hot dog chimichangos, spam nachos, and Ice Cold Cervaso.