Category Archives: Technology

If you put me in a room full of CEO’s and Computer Geeks, I am the guy that can translate. Think about the scene in “Airplane” where Barbara Billingsley is speaking Jive.

Promote your Book’s Brand with a Video Book Trailer

I am now producing book trailers to help authors better identify their books.  The premise is simple, we present highlights of the written word in a short inspirational video.  This valuable tool lets consumers get an idea of the book without having to read anything.

BookTrailerTheater

Lets face it, time is our single largest commodity.  Once it is spent you cannot get it back.  The emergence of “E-Publishing” has been a renaissance for writers and has leveled the playing field between publishers and authors.  As an author/writer you can promote and market your book through social media using a book trailer.

Our time is flooded with impressions and advertisements.  Many of us spend time online and are inundated with posts on Facebook, Twitter, Blogs and the like.  A book trailer  can make you stand out from the clutter.

Once you get someone’s attention with your book trailer you must be sure to direct them to your personal website or blog.  This is your turf and it must contain all the information about you, your writing and your publications.

Pay attention to how you post and where you post.  Create your own video site on YouTube, Vimeo or on Facebook.  Embed the book trailer on your blog or website and then post to social media from your website.  That way the source code and digital bread crumbs will lead prospective customers back to your website.

Technology Outpacing Operators

My career spans an interesting time period.  When I graduated from UNC-Chapel Hill with my degree in RTVMP (Radio, Television and Movie Production) it took an entire tractor cameraMantrailer full of equipment to run a decent production and video cameras still used picture tubes.  I had solid skills on all sides of this.  My first camera was a DXC3000K Manufactured by Sony and was a first generation CCD (charge-coupled device)style camera and my footage looked much better than the network standard at that time.  When computer editing came out in the early 90’s you got a virtual computer based program that mimicked the hardware I was used to using.  This gave me an excellent point of reference to learn and master computer editing and video encoding standards.

Telecom Marketing

I have worked on all angles of the industry from soup to nuts.  This includes Sales and Marketing.  Good Product Knowledge leads to successful Marketing and increased Sales.

web_estateThis Ad ran on the back cover of the Wheeling Chamber of Commerce Directory.  I loved buying that Ad Space.  Anytime you can appear on the cover of an industrial publication you gain instant credibility.  Here are some of the TV Commercials that I have appeared in:

MTV Reality Show Gig

 MTV PILOT

I got the call from MTV to work on one of the first ever Reality TV Shows: “FEAR”. We set up over 74 hidden cameras in an abandoned prison. Contestants had to stay several nights in this haunted site. I worked on all aspects of the production.

The halo camera’s developed for this show have been used by countless reality shows.