Category Archives: Technology

If you put me in a room full of CEO’s and Computer Geeks, I am the guy that can translate. Think about the scene in “Airplane” where Barbara Billingsley is speaking Jive.

Discovering the Sony Betacam

In 1993 I had left the Outer Banks and starting Snowboarding.  I borrowed a Sony Betacam and took it to the coast for Hurricane Emily and also to Snowshoe WV to document the emerging sport of snowboarding.  One of my first edits was  “Riders on the Storm”

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Discovering the BetaCam Format after shooting 3/4″ Video was amazing. BetacamTechnology had upgraded picture quality and the newer cameras did not need a separate recording unit.  The entire unit weighed in around 20 lbs and retailed for $60,000.  Needless to say most videographers kept them on a Tripod and this limited the type of footage you would see.  I liked to shoulder this beast and carry it around snowboarding.

 

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Couch Level View

So much for the view from 30,000 feet. From where I am sitting it looks like Social Media and Internet TV should be turning the broadcast and cable world on its ear.

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Take control of your life by viewing what you want when you want. Find your favorite shows online and enjoy having unlimited online channels and viewing opportunities. Your Cable Provider licenses and sells its programs and content. This makes the selection limited because of this bias. You can move your Internet Connection to the TV and take advantage of a larger, less expensive free market. If you cut the cord from your cable provider you will be in charge of when and where you would like to watch your favorite programs.

Do some online research, that’s what I did:

Roku.com get internet on your TV.

Chromecast Play your tablets and smartphones on your TV.

Subscribe or order TV SHOWS and MOVIES from NETFLIX, AMAZON, ITUNES and HULU.

Find FREE SHOWS! Go to the shows website or Network/Producers Website. YouTube has a free TV Show section.

Here are a couple of articles that I like:

How to find some Internet TV Shows

Gadgets to get Internet on your TV

Contact me about getting a Social Media Advertising Campaign started or for help on cutting the cable and going after all of this great content.

 

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Promote your Book’s Brand with a Video Book Trailer

I am now producing book trailers to help authors better identify their books.  The premise is simple, we present highlights of the written word in a short inspirational video.  This valuable tool lets consumers get an idea of the book without having to read anything.

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Lets face it, time is our single largest commodity.  Once it is spent you cannot get it back.  The emergence of “E-Publishing” has been a renaissance for writers and has leveled the playing field between publishers and authors.  As an author/writer you can promote and market your book through social media using a book trailer.

Our time is flooded with impressions and advertisements.  Many of us spend time online and are inundated with posts on Facebook, Twitter, Blogs and the like.  A book trailer  can make you stand out from the clutter.

Once you get someone’s attention with your book trailer you must be sure to direct them to your personal website or blog.  This is your turf and it must contain all the information about you, your writing and your publications.

Pay attention to how you post and where you post.  Create your own video site on YouTube, Vimeo or on Facebook.  Embed the book trailer on your blog or website and then post to social media from your website.  That way the source code and digital bread crumbs will lead prospective customers back to your website.

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Technology Outpacing Operators

My career spans an interesting time period.  When I graduated from UNC-Chapel Hill with my degree in RTVMP (Radio, Television and Movie Production) it took an entire tractor cameraMantrailer full of equipment to run a decent production and video cameras still used picture tubes.  I had solid skills on all sides of this.  My first camera was a DXC3000K Manufactured by Sony and was a first generation CCD (charge-coupled device)style camera and my footage looked much better than the network standard at that time.  When computer editing came out in the early 90’s you got a virtual computer based program that mimicked the hardware I was used to using.  This gave me an excellent point of reference to learn and master computer editing and video encoding standards.

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