I am now producing book trailersto help authors better identify their books. The premise is simple, we present highlights of the written word in a short inspirational video. This valuable tool lets consumers get an idea of the book without having to read anything.
Lets face it, time is our single largest commodity. Once it is spent you cannot get it back. The emergence of “E-Publishing” has been a renaissance for writers and has leveled the playing field between publishers and authors. As an author/writer you can promote and market your book through social media using a book trailer.
Our time is flooded with impressions and advertisements. Many of us spend time online and are inundated with posts on Facebook, Twitter, Blogs and the like. A book trailercan make you stand out from the clutter.
Once you get someone’s attention with your book trailer you must be sure to direct them to your personal website or blog. This is your turf and it must contain all the information about you, your writing and your publications.
Pay attention to how you post and where you post. Create your own video site on YouTube, Vimeo or on Facebook. Embed the book trailer on your blog or website and then post to social media from your website. That way the source code and digital bread crumbs will lead prospective customers back to your website.
I moved to Wheeling WV in 1992 and met an old school journalist by the name of Joseph Tarantini. His ‘on-air’ name was Mark Davis and he had worked at WTRF since the early days of television. Back then all reporters and announcers with ethnic names would change them to something that sounded mainstream for the time. He was a treasure trove of information and had been under-utilized by the station. I worked weekends (the most unpopular shift) with him. It was great to learn pure journalism and how to report by just the facts.
Over time he and Igarnered some acclaim and moved onto travel reporting. We figured it to be a great way to travel on the stations dime, while providing a valuable service. Viewers enjoyed the “Tri-State Travel Series”. Most destinations were to be reached in one tank of gas. It was one of my career highlights to win an AP Award for Photojournalism under his tutelage.
Mark passed away in 2011 and I will never forget the valuable skills he taught me. I will miss his engaging conversations and unbiased view of the world. Here are a few of the segments we produced in no particular order. They are all stand alone complete reports. Just click on the image:
Being in the right place at the right time can get you some great subject material. I used to hitch-hike back and forth between Chapel Hill NC and Kill Devil Hills NC during my college years. One time a guy in an old rusty cadillac picked me up. His license plate said “Jack and the” Turned out to be none other than the musician featured in this video; “Michael Kelsh”. We struck up a conversation about who we were and what we did. When it came time for a senior project for school I rang him up and we scheduled the shoot. Fellow students LeeAnn Woodard and Jim Kinney contributed to the production. Michael was playing for Southern Culture on the Skids at the time and he invited some of them to appear in the video. It was fun setting up different scenes all over the area. When we revealed it in class it became an instant hit.
I shot this video in the fall of 1987 after acquiring my first professional video camera. The video was edited with Jody and Mike from Atlantic Video Production of Virginia Beach. This was during the early days of MTV and an up and coming band from Virginia Beach had just released their first MTV Video. We used a strobe effect on the low-light footage and mixed in a variety of handheld POV Cut-Away Shots. The music was recorded from a live feed from their audio mixer.
My career spans an interesting time period. When I graduated from UNC-Chapel Hill with my degree in RTVMP (Radio, Television and Movie Production) it took an entire tractor trailer full of equipment to run a decent production and video cameras still used picture tubes. I had solid skills on all sides of this. My first camera was a DXC3000K Manufactured by Sony and was a first generation CCD (charge-coupled device)style camera and my footage looked much better than the network standard at that time. When computer editing came out in the early 90′s you got a virtual computer based program that mimicked the hardware I was used to using. This gave me an excellent point of reference to learn and master computer editing and video encoding standards.
The Wheeling Rotary Club Recognized at Wheeling Skate Park Dedication Ceremony
Wheeling City Officials and Wheeling Skate Park Committee Members hosted a ribbon cutting and dedication ceremony for the Wheeling Skate Park on Sunday, October 21st. The generous support of individuals, businesses, and organizations like the Wheeling Rotary Club helped get the park funded and built.
Wheeling Rotary Club member, Bryan Murray signed on with the Wheeling Skate Park Committee in 2004. This grass-roots group had big dreams and little money for the daunting $330,000 project. Murray approached then Rotary Club President, John Egan McAteer about getting the Rotary Club involved. A committee was formed that included Bryan Murray, Dick Koehler, John Morrsion and John Egan McAteer.
The committee met regularly and worked behind the scenes to get more of the business community in support of the skate park. The Wheeling Rotary Club held a celebrity waiter event, collected donations and used existing club funds to raise money for the project. They were able to double the donation with a matching District Simplified Grant. The funds were donated to the project in 2006 as the Wheeling Rotary Club’s Centenial Project. The Rotary Club’s involvement, city funding and a myriad of other donations helped the Wheeling Skate Park Committee get a subsequent matching federal grant to make the park possible.
Doc Couture led the Eastern Surfing Association from 1972 until his death in 1989. He was a tireless advocate of the sport and the Mike Marsh Scholarship Program continues to this day. I was the first recipient of this scholarship and credit Doc for instilling a sense of giving and sharing my love of surfing with others through my media work.
Announcing the upcoming release of author Joanie C. Murray’s debut novel. Once you enter the Secret Cave with Molly McBean you may not want or be able to return. Readers will enjoy unlocking the cave’s many secrets.
I have worked on all angles of the industry from soup to nuts. This includes Sales and Marketing. Good Product Knowledge leads to successful Marketing and increased Sales.
This Ad ran on the back cover of the Wheeling Chamber of Commerce Directory. I loved buying that Ad Space. Anytime you can appear on the cover of an industrial publication you gain instant credibility. Here are some of the TV Commercials that I have appeared in:
Fun and excitement abounds @ Bugle Hill Farm when the snow arrives. Getting the chores done with help from Mother Nature. Joanie rides the horse bedding down the hill and Bryan launches off of the Clearview Kicker.